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Tuesday, June 07, 2005

CMスキップの代償

この記事(HDDレコーダ利用者の過半数がCMの80%をスキップ、540億円の損失へ)を読んで、ふと自分のDVDレコーダーの使い方を振り返ってみた。
なるほど、そういえばCMスキップボタンを押すごとに30秒ずつとばしてみることができるので、再生時には多用している。

私はほとんどオンエアで見ることがないので、生放送でしかCMを見ていない。
ポータルサイトのバナー広告は、何か調べたり、ニュース記事を読んだりと、自然と目に付くけど、読むかどうかというと寄り道する時間がないことが多い。
必要なときに必要な広告が見られればいいと思った。

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